The right and attractive Public relations (P.R.) is Guffoo's crucial success factor. This is what should create Guffoo's user community and make it well-known. Therefore we have to plan our public relations in advance, and think how it will attract the market. My suggestion is to do it in the following way:
Our P.R. should present Guffoo (the project, the company) in all the details - our vision, goals, strategy, successes, failures, ideas, etc. (I would name it 'a blog of the naked company').
Please discuss P.R. structure, concept and particular ideas what to present here.